An influencer-created drink on the shelves at Dodger Stadium, and the group says more stadiums are the goal.
Chicos Tóxicos Land Their Amigos Tóxicos Drink Inside Dodger Stadium
A group of influencers just turned their following into a genuine business win. The Chicos Tóxicos announced that their drink, Amigos Tóxicos, is now being sold at Dodger Stadium, putting an influencer led beverage inside one of the most iconic venues in American sports. For a brand built largely on internet presence, landing in a Major League Baseball stadium is the kind of milestone that signals they are playing for keeps.
What the Deal Means
Plenty of drinks are sold at Dodger Stadium, but an influencer created product is a different story. The Chicos Tóxicos are positioning Amigos Tóxicos not just as merch tied to their name, but as a real consumer brand competing for shelf space with established companies. Getting into a venue that hosts millions of fans a year is a massive step for visibility, and it hands the group a level of legitimacy that a viral clip alone cannot buy. Fans can now grab the drink at games and events.
A Message Rooted in Belief
The group made clear this was a team effort with their supporters. In their announcement, they thanked fans for helping them hit the milestone and said they hope it is the first of many stadiums to carry the drink. One member, Diego, echoed the group's mantra, why not us now, a mindset that has clearly driven their climb. It is the kind of underdog confidence that resonates, especially for a fan base that likes to see its own come up from nothing.
Part of a Bigger Latino Business Wave
The win also fits a larger trend. Latino entrepreneurs have been building businesses at a striking pace, with the number of Latino owned businesses in the United States growing 44 percent between 2018 and 2023, far outpacing other groups, according to the Stanford Latino Entrepreneurship Initiative. Seeing a Latino influencer brand crack into a venue like Dodger Stadium is a visible, tangible example of that momentum, the kind of story that inspires the next group with a good idea and no connections.
What Comes Next
The Chicos Tóxicos are not treating this as the finish line. They have already said they are aiming to get Amigos Tóxicos into more stadiums, and given how they got here, betting against them feels premature. Building a beverage brand is notoriously tough, with plenty of hyped launches fizzling out, but the group has momentum and a loyal audience on its side. If they keep executing, this Dodger Stadium deal could end up being the first line of a much longer story.
Credits & Sources
- Via TikTok: 44vatoX